PENGYOU'S ACADEMIC BLOG GROUP ASSIGMENT (40%) – SDG-THEMED ABSTRACT MOTION GRAPHICS DISCOVERY/EMPATHIZE SDG14 : Life Under Water Group Name: Pengyou Group Members: Muhammad Haziq bin Hamdan (293616) Chong Keng Fui (305151) Roslitah binti Madusah (296198) Niza Atiera Syafieqah binti Zawali (293309) Issue: Coral reefs and coastal areas are being damaged by pollution and careless human activity. Reason: P rotect coastlines Audience: General public, especially beachgoers, tourists, and youth. Platform: Youtube CREATIVE BRIEF (MILANOTE) Creative Brief (Milanote) IDEATION CONCEPT The animation begins with the calm voice of a narrator asking a simple yet powerful question. How much do we depend on the reef? The screen then reveals the breathtaking beauty beneath the waves. Colourful coral reefs swim alongside graceful fish and jellyfish, creating a world full of life and harmony. But this beauty does not last. The animation shifts into a darker tone, exposing the hidden dangers caused by...
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